Details.

Lougheed Town Centre is the second largest mall in Burnaby, British Columbia (after Metropolis at Metrotown, the largest mall in the province) with 160 stores and services. Notable retailers include The Bay, Walmart, Sport Chek, London Drugs and Safeway.

In this project, I was commissioned to help with creating ads for Lougheed's Back to School Campaign. Taking the master ad created by Partners and Hawes, I repurposed it in to 4 additional concepts. Other variations include skytrain platform ads, in-mall signages and displays, bus interior display ads, newspaper ads, and floor graphics.

The process included looking for the appropriate images for the different age groups. I also handled all post-production work such as prepping the ads to be print-ready PDFs.

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2013.

Samples.