Voto began with a simple question, "Could there be value in the space between photo and video?" To successfully develop this new medium, we had to understand both photo and video. We had to figure out the meaning behind photographs and videos as well as how users relate to them on a practical and emotional level.
The Voto concept is based on a metaphor, which is to grant power of control over recorded time and space. With our product, we give our users the ability to control time itself by allowing them to interact with a photograph to navigate through a brief moment in time before and after the point of capture. Voto creates a form of embodiment that can physically connect the user with meaningful digital content to build more powerful emotional connections with captured memories.
Click on the image to try the respective prototype. For optimal experience, hover over an image and scroll up and down with a trackpad.